A case for value driven innovation – my pecha kucha presentation from last week

by admin on March 30, 2012

Innovate! Forget product development
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Joe Pine and Kim Korn visit Wonder.

by admin on January 27, 2012

I had the privilege of hosting a workshop with world renowned authors Joe Pine (The Experience Economy, Authenticity, Mass-Customization) and Kim Korn, authors Infinite Possibility: Creating Value of the Digital Frontier. It was a true pleasure to get to know both gentlemen. Here’s a short interview I made with Joe and Kim. Hope you like it.

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How to plan brand driven business by answering 6 questions.

January 27, 2012

Brändistrategia kuudella kysymyksellä.
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I have this speech this week on the topic of “How to build a brand in the early phase of a business”. I urge you to try out my brand planning canvas for yourself. It has received lots of good feedback, but I am glad [...]

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Josep Pine II and Kim Korn to host workshop in Helsinki @ Wonder

December 6, 2011

I am proud to present to you a great opportunity to workshop with world renowned authors Joseph Pine and Kim Korn on January 19-20 in Helsinki. We are limiting this offer to 50 persons who will get a chance to work closely together on their own business challenged together with Joe and Kim. The workshop [...]

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A definition of advertising, a case for being unique.

December 2, 2011

If you had to explain print advertising to people from outer space, how would you do it? Here’s my attempt;
“There are two kinds of messages in a magazine. There are messages that the editor have chosen to convey to its readers because they think they are interesting. Then there are the other sort, These are [...]

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Why nightclubs aren’t doing so well. One possible reason.

October 16, 2011

Imagine this scenario; you have some money burning in your pocket and you are willing to spend it on a particular day. In fact, we are talking even up to 25% of your monthly net salary. You are in a good mood and you head for the store where they sell your favorite product. But [...]

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Dear Mr. Porter, I must confess, I love you.

September 27, 2011

I wrote about the great customer service I discovered recently after discovering the great men’s online fashion site Mr.Porter. This week my affection grew even stronger after they sent me this mail from customer service (see below). The strange thing is that after only two orders, I have had two apologies from customer service (both [...]

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When customer service goes right

September 8, 2011

If you have heard of the mega successful online fashion site Net-A-Porter, then you might also have heard that they recently launched a similar service for men called Mr.Porter. I decided to check it out after hearing so much good stuff about Net-A-Porte (I suggest you do too..). I even decided to order something, just [...]

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I’m on a break – pls visit wonderhelsinki.com/blog

May 28, 2011

Hello.
As you might have noticed I have been very passive here lately. I am currently taking a break from writing as there are simply too many things going on in my life. My company, Wonder, has grown from 5 to 12 people in the last 6 months, and my wife gave birth to our firstborn [...]

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The definition of insanity, revised version.

November 24, 2010

Old definition of insanity: “Doing the same thing over and over again and expecting different results” (coined by Ben Franklin)
New definition of insanity: “Showing the definition of insanity in every goddamn agency presentation”.
Why is it that every time I watch some presentation about the need for creativity and innovation I always come across this definition? [...]

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