Josep Pine II and Kim Korn to host workshop in Helsinki @ Wonder

by admin on December 6, 2011


I am proud to present to you a great opportunity to workshop with world renowned authors Joseph Pine and Kim Korn on January 19-20 in Helsinki. We are limiting this offer to 50 persons who will get a chance to work closely together on their own business challenged together with Joe and Kim. The workshop will be hosted by Teemu Arina (Dicole) and Tobias (myself) at the Wonder Helsinki office (Katanajokka).
Read more and get your ticket now:
http://www.infinitepossibility.info

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A definition of advertising, a case for being unique.

by admin on December 2, 2011

If you had to explain print advertising to people from outer space, how would you do it? Here’s my attempt;
“There are two kinds of messages in a magazine. There are messages that the editor have chosen to convey to its readers because they think they are interesting. Then there are the other sort, These are messages that the editor does not think are interesting, but he publishes them anyway because someone pays him to do so.”

Ok, a bit provocative but at least partly true..admit it!

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Why nightclubs aren’t doing so well. One possible reason.

October 16, 2011

Imagine this scenario; you have some money burning in your pocket and you are willing to spend it on a particular day. In fact, we are talking even up to 25% of your monthly net salary. You are in a good mood and you head for the store where they sell your favorite product. But [...]

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Dear Mr. Porter, I must confess, I love you.

September 27, 2011

I wrote about the great customer service I discovered recently after discovering the great men’s online fashion site Mr.Porter. This week my affection grew even stronger after they sent me this mail from customer service (see below). The strange thing is that after only two orders, I have had two apologies from customer service (both [...]

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When customer service goes right

September 8, 2011

If you have heard of the mega successful online fashion site Net-A-Porter, then you might also have heard that they recently launched a similar service for men called Mr.Porter. I decided to check it out after hearing so much good stuff about Net-A-Porte (I suggest you do too..). I even decided to order something, just [...]

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I’m on a break – pls visit wonderhelsinki.com/blog

May 28, 2011

Hello.
As you might have noticed I have been very passive here lately. I am currently taking a break from writing as there are simply too many things going on in my life. My company, Wonder, has grown from 5 to 12 people in the last 6 months, and my wife gave birth to our firstborn [...]

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The definition of insanity, revised version.

November 24, 2010

Old definition of insanity: “Doing the same thing over and over again and expecting different results” (coined by Ben Franklin)
New definition of insanity: “Showing the definition of insanity in every goddamn agency presentation”.
Why is it that every time I watch some presentation about the need for creativity and innovation I always come across this definition? [...]

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The happiness formula

November 14, 2010

I am currently working on a campaign where the theme revolves around celebrating happiness. In our planning sessions we concluded that there are few moments in life that are more rewarding than those when you make happy surprises for your friends and loved ones. Give it a go!

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Branding light

September 10, 2010

Summer seems to be coming to a definite end here in Finland, and while looking at some beautiful pictures from this summer I cannot help but feeling proud of Finnish nature. There is really something magic about the summer nights in this area. Even though I know what to expect, I am mesmerized by the [...]

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When “new and improved” is not enough

June 13, 2010

In business, it is a generally accepted fact that differentiation is a company’s best strategy to fight of commiditization. As the theory goes, the tougher the competition, the stronger a company’s focus on differentiation should be.
I have a special fascination with brands that compete in categories where the competition is ultra-tough, and where products are [...]

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