I partner with clients to help them discover their true potential, from insights and opportunities to brand and business strategy. I design methodology, facilitate workshops and do strategic planning to craft strategies that enable breakthrough growth and differentiation. 

I offer a three-sided approach to strategy, comprising not only of the core strategy, but also an external and internal execution plan. I also help clients drive the internal operational and cultural change needed to translate strategy into execution.

I offer programs and workshops on brand and business strategy, innovation and culture.


  • Fiskars -brand strategy
  • Func Food -corporate strategy
  • Halti -brand strategy
  • Iittala -brand strategy
  • Koskenkorva -brand strategy
  • XO Boats -brand- and marketing strategy
  • Blueprint Genetics - brand strategy
  • Silmäasema -brand strategy
  • Larsen Cognac -brand strategy


My teams and I at Wonder Agency have been pioneering a consumer value driven approach to innovation since 2009. This approach combines research and insights work with innovation strategy, concept design, prototyping, validation, branding and marketing. I have been involved in more than 200 innovation projects, ranging from new products, services, business models and innovation culture. 

Innovation work references:

  • Paulig
  • Coca-Cola Nordics
  • Altia
  • Metsä Group
  • Neste Oil
  • Roche Diagnostics
  • Arla
  • Koskenkorva
  • Jaloviina
  • Telia Sweden
  • HK Scan


I am a firm believer in brands as the organising principle for a business. Branding is anything you do to shape people's experiences and ultimately their perceptions about your products, services and your company. I work holstically with my teams at Wonder on all aspects of branding, from strategy to culture, innovation, design and communications. 

Branding work references:

  • Fiskars
  • Halti
  • Marimekko
  • Iittala
  • Mandatum Life
  • Paulig
  • Oral
  • Koskenkorva
  • Silmäasema
  • Jaloviina
  • Koskenkorva