I partner with clients to help them discover their true potential, from insights and opportunities to brand and business strategy. I design methodology, facilitate workshops and do strategic planning to craft strategies that enable breakthrough growth and differentiation.
I offer a three-sided approach to strategy, comprising not only of the core strategy, but also an external and internal execution plan. I also help clients drive the internal operational and cultural change needed to translate strategy into execution.
I offer programs and workshops on brand and business strategy, innovation and culture.
- Fiskars -brand strategy
- Func Food -corporate strategy
- Halti -brand strategy
- Iittala -brand strategy
- Koskenkorva -brand strategy
- XO Boats -brand- and marketing strategy
- Blueprint Genetics - brand strategy
- Silmäasema -brand strategy
- Larsen Cognac -brand strategy
My teams and I at Wonder Agency have been pioneering a consumer value driven approach to innovation since 2009. This approach combines research and insights work with innovation strategy, concept design, prototyping, validation, branding and marketing. I have been involved in more than 200 innovation projects, ranging from new products, services, business models and innovation culture.
Innovation work references:
- Coca-Cola Nordics
- Metsä Group
- Neste Oil
- Roche Diagnostics
- Telia Sweden
- HK Scan
I am a firm believer in brands as the organising principle for a business. Branding is anything you do to shape people's experiences and ultimately their perceptions about your products, services and your company. I work holstically with my teams at Wonder on all aspects of branding, from strategy to culture, innovation, design and communications.
Branding work references:
- Mandatum Life